Yahoo buys Tumblr

Yahoo! announced the purchase of blog hosting Tumblr, according to a Monday, May 20, in the online company. Yahoo! microblogging service will cost $ 1.1 billion, the closing of the transaction is scheduled for the second half of the year.

Tumblr thus continue to exist as a separate product.

Through the deal monthly audience of Yahoo! will increase by 50% and will exceed one billion users, the company said.

Tumblr allows you to upload photos, videos and music, as well as publish the text status. Every day there are nearly 120 million users, and a month for service comes 300 million unique users